5 Top Email Marketing Tips for Beginners

5 Top Email Marketing Tips for Beginners – I don’t know why but when I hear the phrase email marketing. I immediately think spam hitting my inbox.

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But, what if I told you you could do it the right way and have your emails be as well
received as a lovely note from you on Judy.

Let me show you the basics for how to succeed in email marketing even if you’ve tried in the past there are lots of new tools to help you up your email game and we have all the latest tips and tricks.

What’s the definition of email marketing?

What’s the definition of email marketing. The process of targeting your audience and customers through email in order to boost conversions and revenue by providing readers with valuable information to help achieve their goals.

My favorite part of that definition is in the end providing readers with valuable information help achieve their goals that’s what makes effective email marketing different from spam.

You don’t want to bombard your recipients with info they don’t need good email marketing delivers value with every click of the send button. So, how do you know it’s valuable well it starts by knowing your subscribers which leads to tip number one build a segmented list.

You know that not all customers are the same, so why would you treat them alike via email by segmenting your subscribers into more targeted specific groups. You can deliver messaging that speaks more directly to their concerns or where they are in your sales funnel.

Importance of Segmentation

Now i am sure you’re wondering how important is segmentation well one study found that marketers who use segmented.

campaigns note as much as a 760 increase in revenue if my revenue were to increase by 760 percent you know how much money i’d have.

So, how do you build a segmented list. A lot has to do with how you gather emails hubspot built its email list largely by offering free content like templates tools and ebooks.

This let us know what a subscriber is interested in based on what resources they’ve downloaded. If someone downloads our instagram for business ebook we might decide to send them an email offering free instagram templates because it’s relevant to what they’re trying to solve.

We wouldn’t send them an email about our interview kit for job seekers you can segment your email list by virtually any field in your CRM and with the right tools you can create automated email sequences.

Email Marketing Tips for Beginners

Tip number two

Using personalization takes segmentation to the next level, creating emails tailored exclusively for the individual recipient.

Studies have shown that even something as simple as automatically inserting the subscriber’s name in the salutation of the email can increase open rates.

I miss you well a personalized product recommendation in the subject line can increase open rate. Shopify claims that an abandoned cart email another common type of email personalization can recover up to 14 of lost sales.

But, my favorite personalized emails come from spotify which uses its vast data about subscriber listening habits to alert fans when their favorite artists have new music or upcoming concerts.

How else am i going to know when mark review has tickets on tour, don’t know who that is look up mark review your new morning alarm you will.

Tip number three

Third tip for email marketing success is to focus on subject lines. I already mentioned how using personalization in a subject line can increase the open rate.

By using one technique others include using curiosity urgency even vanity there are literally a trillion more subject lines.

Tip number four to succeed at email marketing is use simple layout and copy there are thousands and thousands, maybe even millions and millions or billions and billions of email templates out there.

Along with drag and drop tools to build your own. But, trying to cram too much stuff into an email can be really tempting. The best emails have one clear message that it’s offering to the subscriber the shorter and sweeter the more effective.

Check out this email from dropbox with the subject line baby come back. It’s cute it’s witty it’s direct it’s unlike somebody you know.

It’s like the door of the explorer segment where it’s like they’re gonna respond now, aren’t they you probably didn’t say anything and i’m disappointed.

Tip number four

Final tip I have for you today is clean your list that means removing emails that haven’t been opened in a certain amount of time usually between 90 days and six months depending on your industry.

Most marketers will send a re-engagement email to subscribers before they get removed and those emails can actually work up to 25 percent of the time at getting subscribers to open your emails.

Again the rest of them you know and some you know they’re not coming back you know I’m saying some people are coming back sometimes folks simply lose interest in what you’re offering or no longer have the same need as when they signed up sometimes.

Subscribers will get annoyed with your brand for filling their inbox even if they subscribed. I know it’s not fair but why risk emailing someone if it’s going to annoy them anyway.

Another reason for your cleaning your list can be economical the cost of sending a marketing email can vary but it’s somewhere in the neighborhood of one per cent email. They’re somewhere between 100 and like 25 billion business emails sent every day.

Final Tip

The average open rate across all industries is 20 per cent which means and wrap your head around this that around 2.6 million dollars are spent.

Every day on unopened emails that’s almost 100 billion dollars. If that’s not enough reason to clean your list. Consider that low open rates or the percentage of people who open your emails can lead to more emails being sent.

Spam folders lead to even lower open rates so keep your list clean and follow other tips to see your email marketing success skyrocket. If you’re ready to get started you can take the complete email marketing course.

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