What Is Web Analytics?
Web Analytics programs that measure, collect, analysis, track and report to decide the effectiveness of your campaigns.
It is not just for process of measuring or collect the data. It is a powerful tool of business market research.
We expertise in google analytics program. Measure and track the visitors behavior such as users, page views, sessions, click through rate (CTR), medium, referral, device, demographics and conversion.
Why Web Analytics Are Important?
Web analytics determining chance that customer will buy a product, also identify the customer purchased product in the past, also audience who visit it repeatedly.
Observing metrics and demographic(age, gender, location) of visitors. Also provide which specific product or service has the most and the least customer visit.
This can help to promote specific product or service and find which products a specific customer interest the most.
In addition, analytics tracking the events such as playing videos, click buttons, submissions forms, newsletter fill up, etc., so you can easily made up conversion.
How Web Analytics Work?
Analytic tools ‘tag’ all the webpages from the site by inserting snippet of java script code.
After inserting this tag, collect information of the audiences such as page views, click-through-rate, device, medium (social media, email, etc.,), OS, location, gender, age and more via user’s IP address.
Cookies to track users session and repeat visitors from the same browser.