Simple Ways to Optimize Your Facebook Page
Facebook page makes it a perfect platform to market your products and services. Has 1.56 billion daily active user.
Good profile picture
Use your profile picture with a high-resolution and show your face clearly, or that reflects your brand (Logo).
Your profile picture is displayed when people come to find your brand in search results.
The Facebook cover photo/header photo or banner image appear in top of your facebook timeline.
Of course, it is another way to attract audience’s attention and make a great impression.
According to Facebook, your cover photo displays at 820 pixels wide by 312 pixels height on computers and 640 pixels wide by 360 pixels height on smartphones.
When people are on Facebook page and come to find any information about your company, first they go to your about section.
If your page’s about section doesn’t have relevant information, the users likely to bounce by default. So, target about section page.
Choose Your Business Category
Before we start, keep in mind that your page’s category. This helps your potential customers discover your business easily.
Facebook provides many different category types to choose, if something doesn’t match up exactly, look for a similar section or option.
Local Businesses: This is unique for business if you’re a smaller or local business, you can use this section.
Companies and Organizations: This category is for schools, non-governmental organizations, community groups, agencies and more.
Brands or Products: Product purchased from websites or directly in stores.
Some other Categories are Books and Magazines, Events sources, Films, Music, People, Sports, Television, etc.,
Add a Call-to-Action (CTA)
Facebook page’s Call-to-Action (CTA) purposely designed for bring your business goals on Facebook. There are some options are here listed.
Watch Video etc.,
To build a positive review from clients is a good way to people who want to make their decision before they do business with you.
goto settings -> Edit page -> Templates and tabs
Having a sidebar on Facebook page section can make a big difference sometimes. It can turn into great engagement.
Facebook allows you to make custom tabs. Following tabs to get people to sign up for your email list.
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Digital Marketers often think that Facebook ads are a phenomenal way to use Facebook.
However, your Facebook page determines your success on the platform and has to shine, otherwise your ads will fail.